It is very difficult to imagine a condition of living without any advertisement around. The power of advertisement on the lives of people is well known and advertisement has become the way of life. The entire lifestyle is practically sold by advertisements while an advertiser may think that advertisement may be for a particular only. There would have a serious impact on the economy because of the absence of publicity through advertising which kindles our desire for endless consumption.
Observation made by John Berger in his famous art criticism essay “Ways of Seeing” is aptly right. The author observed that all advertisement conveys a simple message. The message is that our life will be rich and more fulfilling when we make the next and most crucial purchase. The advertisement can change the thinking pattern of human being and put a deep impression in our mind. Many a times, we are drawn to take a decision not rationally but on an impulsive way, as if we have been seduced to take a decision in the favour of a particular product which had been repeatedly advertisement in a beautiful fashion and has been able to impregnate our minds deeply.
Most Effective Mode Of Advertisement:
There have been lot of forms of advertisement. You can see advertisement in TV, on hoardings, in magazines and other printed media like newspapers, etc, emails, internet, sms, etc. One of the oldest form of advertisement is SMS and as on today this form of advertisement is still holding its ground firm. The internet though very widely used for the purpose of advertisement, when compared has got much lower penetration rate than mobile penetration rate. AS per report of GSMA Association, Internet is having a viewing rate of only 55% as against 99% viewing rate of SMS. The best bulk SMS reseller plan has further made this advertisement simple by choosing to employ a beautiful website, provision of suitable APIs, suitable payment gateways, etc and lot other facilities.
The Bulk SMS Reseller Messaging Is Leading The Advertisement Race:
The very friendly nature of SMS offered by top ten bulk SMS reseller plan has been accepted by the enterprises for making it the most effective tool of advertisement. It has been studied that the read rate of SMS is around 94% among which more than 90% of the SMS are read within three minutes. Not only this, the forwarding rate of the SMS of the reseller plan has been found to be around 25% which is astoundingly high. This chain reaction propagates the advertisement very fast among the masses that more and more people come to know about a recent update or anything through bulk SMS reseller and this automatically increase the customer base.
The Power Of Brief, Succinct Messaging Technique:
The SMS messaging is restricted to 160 characters only. This limitation has been converted as a blessing by crafting beautiful design of SMS in top bulk SMS reseller plan. It is absolutely wrong to have the impression that lengthy and costly advertisement will only be successful. Many a times the advertisement are cut short or put in mute mode by the viewers as they may not feel like seeing the advertisement over a pretty long time and sometimes unable to understand the meaning of an advertisement which has been made unnecessary complicated. All these problem have been overcome by bulk SMS reseller in Kolkata plan.
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